Marika

It was also in the 90s when Marika founded the band Fire in Water that won two important prizes at Assos New Tallent Festival and the Klub Bizzr show on Atomic TV. After two years of fighting with a pretty small audience for this kind of show, Florin moved his musical arsenal on 2M+ / Activ FM at Dance Time show that lately became Ultra FM, in 1998he became a redactor / producer lat Metropolis and Rockada shows on the first Romanian music channel – Atomic TV. Activ Fm show becomes Selectro, a new show with an electronic selection made from the very start according to the public needs, but with focus on the brand contributors of this genre in Romania. On this show there were invited the producers, promoters and all those people gravitating around the electronic music universe. This is where live performances and mixes took part. With a very-well structured format and a good history, Selectro joins Pro FM Dance, at the same time with the rich association with Expirat club in making the Selectro nights every Wednesday night. It was the same perseverance and Wednesday night success that made Marika support the idea of opening the other section al of Expirat (The Other Side), based exclusively on an electronic music line up. Florin’s skills made   Selectro a meeting place for Romanian electronic music artists as Suie Paparude, D-laid, Unu’, The Model, Vania or for international ones :Elite Force, Meat Katie, General Midi, Drumattic Twins, Atomic Hooligan, Rogue Element..Tom Real.

Florin Marica also sustained a lot the promoting of many musical local electro talents that would finally reach the growing national audience. Because of his technical skills and mixing talent, Marika got in the final of the local well-known DJs contest, Heineken, frequenting both before the contest-tour and after it most of the clubs in Romania.

Florin Marica (MARIKA) este unul dintre putinii promotori care s-a implicat profund in fenomenul muzical undergound din Romania anilor ’90.Mai intai in 1994 la unul dintre cele mai ascultate posturi de radio – Fun Radio, unde a realizat si produs emisiunea Blue Lines.Aici se puteau asculta cele mai noi si cele mai nonconformiste genuri muzicale la acea vreme, achizitionate direct de la labelurile independente si foarte greu accesibile filtrate select si cu migala de feelingul personal al lui Florin.

Tot in anii ’90 Marika pune bazele trupei Fire in Water cu care a castigat doua premii importante la Assos New Tallent Festival si emisiunea Klub Bizzr de pe Atomic TV. Dupa doi ani de lupte inabusite cu audienta destul de mica pentru acest tip de emisiune, Florin si-a mutat arsenalul greu de muzici pe postul 2M+ / Activ FM la emisiunea Dance Time care a devenit ceva mai tirziu Ultra FM , iar apoi din 1998 redactor / producator la emisiunile Metropolis, Rockada de pe primul canal de muzica din Romania – Atomic TV.Emisiunea de la Activ Fm se transforma in Selectro, o noua emisune parfumata de o selectie de electronica efectuata de la bune inceputuri in functie de nevoile publicului, dar cu focus pe contribuitorii de marca ai genului in Romania.Aici au fost invitati producatorii, promoterii si toti cei care gravitau in jurul universului muzicii electronice.Aici au avut loc perfomance-uri si mixuri live.Cu un format bine inchegat si cu o istorie deloc de neglijat , emisiunea Selectro sare in barca Pro FM Dance, simultan cu legatura fructoasa cu clubul Expirat in realizarea serilor Selectro din fiecare miercuri seara.Tot datorita perseverentei si succesului serilor de miercuri, Marika a sustinut intentia deschiderii celuilalt compartiment al clubului Expirat (The Other Side), bazat exclusiv pe un program de muzica electronica.Priceperea lui Florin a facut ca la Selectro sa se perindeze nume grele din muzica electronica romaneasca ca Suie Paparude, D-laid, Unu’, The Model, Vania sau din afara granitelor noastre :Elite Force, Meat Katie, General Midi, Drumattic Twins, Atomic Hooligan, Rogue Element..Tom Real.

Tot Florin Marica a fost cel care a ajutat mult in promovarea multor talente muzicale electro autohtone sa ajunga cat mai mult la audienta nationala in continua crestere..Datorita priceperii tehnici si dibaciei selectiei muzicale , Marika..ajunge pana in finala cunoscutului concurs de dj-i autohotoni, Heineken, frecventand atit inaintea turneului-concurs cat mai ales dupa aceea prin majoritatea cluburilor din Romania.

Press kit: Marika